FORUM: Creative Industries and Design Legislations
UP College of Fine Arts
Tuesday, September 20,2011

DESIGN FORUM : Senate Bill 2930 and
the need for a national agenda for design
Tuesday, 20 September 2011
Venue: UP College of Fine Arts. Bartlett Auditorium
Time: 2:30 pm

I. Background

Last August 16th this year , there was a committee hearing to discuss the filing of Senate Bill 2930, a Design Bill which specifically proposes the creation of a Design Council to “ prioritize, strengthen and promote a design driven economy by investing on our creative capital. “ The bill aims “to develop the Philippines as the design hub of Asia. “

II. Forum Brief

The pursuit of a significant national design agenda that would impact and support design-related and creative industries in the Philippines, once again comes to the fore with Senate Bill 2930. The Design Forum to be hosted by the UP College of Fine on Tuesday, September 20,2011 therefore aims to:

1. Provide a venue for informative and consultative discussions on the status of Senate Bill 2930, its prospects and how legislation can positively help the country “transit into an innovation-based economy. “

2. Draw from knowledgeable input and different perspectives of forum participants on what is essential at this point for design stakeholders to engage in a concerted effort to bring design into the national consciousness of the public, government, and businesses, as a catalyst in transforming economies and improving lives and communities.

III. Program

A. Welcome
B. Introduction of Presentors for Senate Bill 2930
C. Presentation I ( proponents)
D. Introduction of Resource Panel on Design and Legislation
E. Presentations ( from Resource Panel)
F. Q & A from audience
G. Summary of Discussions ( Synthesis)
H. Closing Remarks

IV. Presentors

A. Presentors for Senate Bill 2930

a. Jowee Alviar — one of the founders of Team Manila, one of the most popular graphic design firms in the country, and now currently managing too a retail space for apparel and casual fashion (with very cool graphics) Team Manila has also been involved in place branding projects in various cities in the Philippines. Team Manila proposed the Design Council concept to Senator TG’s office earlier this year.

b. Amina Aranaz — one of the most popular accessories and bag designers in the Philippines, also owns high selling retail space for designer bags made from materials found in the Philippines

c. Arriane Serafico is the Creative Director at the Office of Senator TG Guingona. She also studied Management Economics at Ateneo de Manila University. She is also with CoLab and is a contributor in a major Philippine Newspaper.

d. Brian Tenorio — former graphic-/web-/shoe designer, now currently an International Consultant for Branding and Design at the Asian Development Bank. Trained in the UN, and recently finished his research on “Design Policies for Developing Countries” at Pratt Institute in New York–presented his research at the Met in New York.

B. Resource Panel on Design and Legislation

a. Maja Co is EVP of Sonia Olivares and Associates, a pioneer design firm in Manila. She has built her own niche in retail design, restaurant interiors, exhibition spaces ( 2011 Citem special setting) and has recently completed the redevelopment of Paco Market.

b. Marlon Rivera is currently the Chief Creative Officer and President of Publicis Manila. In his stellar career as designer and advertising executive, he has been creative director, conceptualizer, stylist, fashion designer, co-producer and director for his latest screenplay: Ang Babae sa Septic Tank. Marlon has also been teaching at the Viscom Department of the UP College of Fine Arts.

c. Rashmi Tolentino Singh is CEO of Lightworks Resources. which has gained top international awards as furniture manufacturer and exporter. She advocates for the industry through her role as a two-year chairperson for Manila Now, VP of the chamber of Furniture Industries of the Philippines , and president of Hospitality and Wellnnes Pilipinas.

d. Dan Silvestre is former Dean of the UP College of Architecture with 20 years of teaching Architectural Design, Urban Design, Urban Planning in both the Undergraduate and Graduate Programs of the College. With 30 years of professional experience as Architect and Environmental Planner, and Managing Partner of DA Silvestre & Associates which he founded in 1984, Dan was elevated in 1999 to Fellow of the United Architects of the Philippines for excellence in Architectural Design.

e. Myrna Sunico is Executive Director of Product Development and Design Center Philippines (PDDCP). She is an industrial designer and was chair of the Industrial Design department of the University of Santo Tomas.

C. Synthesis Panel : UP CFA Faculty: Prof. Doi Rosete
and Prof. Dakila Fernando 

D. Moderator: CFA Dean Tina Colayco