His category experience is a rare mix of premium branding and design for personalities, businesses, international organizations and the social/cultural development agenda. Through his exposure in fashion and style, social and design entrepreneurship via his widely-publicized entrepreneurial venture, Tenorio Manila, training with the Language and Communications Programme of the United Nations, and research work on National Design Policy for Developing Countries while in Pratt Institutein New York City, Tenorio’s design aesthetic and perspective have become more meaningful, relevant, stylish, and engaging–a very unique composition for a creative working within and between these different sectors, across different continents.Tenorio is currently a Design, Branding, and Identity Consultant for the Asian Development Bank (www.adb.org). He also chairs the Designers for Development Network — a group of design and communications specialists from around the world involved in design projects for international organizations and development agencies (www.designersfordevelopment.com). Tenorio just recently concluded Design Filipino — a series of events sponsored by the most premium retail space in the Philippines, Ayala Malls Group to promote Strategic Design Thinking and to initiate the public dialog on the Philippine Brand in the Philippines. Speaking to more than 2,000 Design proponents from the different major creative industries from across the Philippines, Tenorio surveyed the Design and Creative sectors as he launches his next project for 2011, Design Para sa Lahat (Filipino for “Design for All”) — a program for public engagement, and the development of the crafts industries in the country via design strategy.
Brian Tenorio is also currently working on an art film to promote fashion and business entrepreneurship with the Philippine shoe industry in the 1970s as its background.
One of the most widely-publicized Filipino-American Designers
His design company, Tenorio Manila (www.tenorio.asia), won the Battle of the Business Plans competition in the country, and was a semi-finalist in the Harvard Business School 2005 Entrepreneurial Idol in Boston, Massachusetts. He is a winner of the 2007 Dutch-sponsored Philippine Bid Challenge (a satellite search of the International Business in Development Network Foundation) and also the Philippine Junior Chamber International’s Creative Young Entrepreneur for 2007. Tenorio’s designs have been shown in art exhibitions in New York and in Manila and were also included in the book 50 Must-Buys from Manila launched December 2008.
Designing Across Borders and Across Different Disciplines
Before designing shoes and accessories, Tenorio was a graphic designer and communications consultant for multi-nationals, design firms, and corporations in the Philippines, Europe, and the United States. He has won design awards in Asia, including the Asian Print Awards in Singapore and the Philippine National Book Awards (2008 Best Book Design). He also worked as an international correspondent for United Colors of Benetton’s COLORS Magazine, and as a contributor to major newspapers in the Philippines, on topics about Philippine and international Design. In November 2009, Tenorio launched his first project in industrial design: a designer line of luxury caskets and urns in the Philippines—Lux Mortem (www.luxmortem.com).
He finished the Managing the Arts Program at the Asian Institute of Management (2002), after graduating a few years prior at the Ateneo de Manila University (2000). After teaching design at the Ateneo de Manila University’s Communications Department, he was the first to teach design and aesthetics in the Philippines at Manila’s School of Fashion and the Arts.
Tenorio is a member of the American Institute of Graphic Arts, the Design Management Institute (Boston, USA), Asia Society (New York), and NetImpact.
Tenorio speaks five languages: the languages of design, business, style, international relations, and social development.
Fashion project, designer shoes:
Industrial design project, designer caskets:
Industrial design & business venture,
Luxond-sustainable caskets (coming 2011):